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By the end of next year, you’ll begin to see some big brands rolling this out,” says Robert Stidham, president of Franchise Dynamics LLC, a Homewood, Ill., company that helps businesses develop franchises. Mr. Stidham says he’s been involved in “serious” discussions with about a half-dozen national food franchises on strategies for going mobile. He declined to name specific chains.
Big Chains Try Food Trucks - WSJ.com
In my experience, food truck/cart offerings have been amateurish and disappointing. That being said, I feel badly if they have to compete for customers and limited space with corporate chain mobile units. But do people really want to huff chain food on a sidewalk or in an alley if the same meal can be had seated, indoors?
Even the most insipid lumpia filled with frozen vegetables (srsly) is wonderful when it’s mouth-searingly hot and fresh, eaten in an alley on a balmy summer evening with others who sought out the cart. The corporate trucks have money and a marketing department, but the indie trucks will always have the Dumpling Effect.
Posted on October 28, 2010 with 1 note
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gainfulunemployment posted this
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I was laid off 2 days before my birthday in 2009, a dismal blessing. I miss health insurance and payroll, but I haven't bought bread since the pink slip because I have time to bake.
Sometimes I'm a serious job hunter, sometimes a serious slacker, but mostly, I'm an underemployed, freelance Jaqueline of many trades including writing and dogsitting. Either way, I scrapbook my finds and activities here for your benefit and amusement.
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