Some entertainers don’t pay attention to what’s going on around them. They just go, “Oh, cool, I’m playing this place.” They just do it, and they take the money. But if you pay attention, you find out that the economics are very simple. If you want more money, the fans pay for it. They just pay. And so I decided, “Okay, I’m making enough. Let’s drive the ticket prices down a bit.” I decided to do that a couple years ago, especially because the economy was shitty.