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The strategy: Send a celebrity to hypnotize the second-tier food press into reproducing their relentless product pitch in print. The resulting newspaper “articles” read like ad copy. In this case, the article appeared, with lavish photos, as the front full-page lead of the food section in the printed paper, but, aptly, was later moved to the opinion section on the newspaper’s web site, photos omitted.
Unsavory Food Writing: The Case of Marco Pierre White - Ike DeLorenzo - Food - The Atlantic
Advertorial edivertisement. Marco Pierre White shills for Knorr bouillons on the stealth. Second-tier food press clamor to have audience with a culinary legend (second youngest to get Michelin star!) and reprint Knorr propaganda as Tao of White.
I can believe some chefs can make something of Knorr bouillon cubes, but this kind of bait and switch advertorials need to be checked. Food writing is a discipline abound with murky ethics (free food/drinks, paid jaunts to culinary destinations, etc.) that don’t come to attention because it’s deemed frivolous and inconsequential compared to other beats.
I was laid off 2 days before my birthday in 2009, a dismal blessing. I miss health insurance and payroll, but I haven't bought bread since the pink slip because I have time to bake.
Sometimes I'm a serious job hunter, sometimes a serious slacker, but mostly, I'm an underemployed, freelance Jaqueline of many trades including writing and dogsitting. Either way, I scrapbook my finds and activities here for your benefit and amusement.
Follow me on Twitter if tv/movie/pro-cycling spoilers and unplanned live tweets won't hail on your parade. And yes, I do work blue so don't be huffy with me if you don't like cursing or merciless roasting of public figures.
You can look at my other blog Fashion Corpuscle if you like fashion. The ruins of my crumbling Tumblr blog empire awaits internet archaeologists.
Gainful Unemployment is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.
